Microsoft responds to China piracy
Regardless of whether or not they use a genuine copy or the original product, Chinese consumer computing market has been assaulted by the biggest push of the Microsoft company. As many were expecting it was made in China and it’s offering free updates for the latest version of Windows.
Unfortunately for Microsoft, Chinese computing market is heavily pirated since studies show that 75 percent of computers software is not properly licensed there. Now the company moved in action trying to determine the millions of computer users to run an original Windows. The plan has been announced at WinHEC technology conference in Shenzhen, China by the Microsoft's operating systems unit responsible Terry Myerson. Based on Microsoft release history, windows 10 is expected to be released on the market in autumn, but according to Myerson it will be released sometime “this summer”. In fact, on January 7 Microsoft announced that it will give free updates to windows 10 for the windows7 users, attempting to hold on their buyers and make up for lost revenue by selling services such as Office over the Internet. It is getting clearer that Microsoft puts a big target on China’s market by working with Lenovo company and biggest Chinese social media network in order to develop a windows10 app available through China Mobile.
It’s yet to be seen if Microsoft manages to conquer China’s computing market, but until then, more than free updates will be required to combat the biggest piracy on the planet.